PRP Artefact 2
Initially I created a webpage with two videos one was a YouTube video and the other was a video created in flash with no branding and test the two to see if users would opt for the video with branding or not. However I scrapped this idea basically because it was poor, the flash video started playing as soon as you entered the webpage and I couldn’t see where it would lead me in the future. I then went with the idea below which I feel is much stronger and has natural progression into the third artefact.
People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video are uploaded to YouTube. For my second artefact I wanted to look into branding and test the brand power of the most successful streaming site of all time YouTube against some of its rival competitors. The competition I decided to use was:
Vimeo is a sophisticated, free video sharing website. Basic users are allowed to upload up to 500MB of video content per week, or pay for an account to upload more. Vimeo attracts a wide array of video artists, and is often used to upload short movies, skits, and portfolios. The website supports full HD streaming and widescreen format. As of March 2010, Vimeo has over 3 million members and an average of more than 16,000 new videos uploaded daily. Roughly 10% of uploads are in HD.
Yahoo! Video began as an internet-wide video search engine and added the ability to upload and share video clips in June 2006. A re-designed site was launched in February 2008 that changed the focus to Yahoo-hosted video only. The site now consolidates all premium video from across Yahoo! properties with user-uploaded video. Yahoo boasts original features that allow users to easily add videos, to face and blogger. Users can scroll though related videos whilst streaming. In the U.S. in December 2010 Yahoo sites hit 59.8 million viewers second to only YouTube.
UStream, A few other numbers shared by UStream: they now have 410,000 registers users, 100,000 of which are active broadcasters, with 10,000-15,000 live events being served up daily. Meanwhile, UStream has announced that they reached more than 10 million unique viewers in June, with the average video view length totalling 30 minutes.
The footage was captured and uploaded to the various websites myself and featured friend’s rats in a cage the video lasted 6.05 minutes. To get the videos on the internet I designed a webpage and used the hosting from my client project to put the website online. The webpage then was linked to Google analytics this gave me information on how many page views the webpage received and the average amount of time spent on the page which would give an indication as to how long the videos had been playing for.
RESULTS
Over a 10 day period the webpage received 30 page views this was achieved by distributing the webpage through, facebook, twitter, email and word of mouth. I created a questionnaire and made a direct link from the webpage available. I did so because I thought I would have a better chance of getting people to take part in the questionnaire if I only had to direct the users to one place. The questionnaire was created though survey monkey.
Questionnaire
1. Which video did you decide to stream?
• UStream
• YouTube
• Vimeo
• Yahoo!
Then users would go to a different question depending on the choice made in question 1.
They then had the following options as to why they streamed the video they did:
• The Chance to watch live streaming
• The first option available
• A recognised brand you have used before
• The option to scroll though other videos whilst streaming
• The option to watch further videos
• The chance to skip though the video before it had loaded
• The option to link the video to the social network sites
• The option to link the video to blogger
The results showed that YouTube were Clear favourites with 16 (53%) users streaming the video. Yahoo came second with 8 views, Vimeo had 4 Views and finally UStream with just 2 views. The feedback was as follows:
The users who streamed from YouTube did so because it was a trusted well known brand. 80% of those users also selected YouTube because they had the option to link to other related videos once the video had finished. A further 60% also streamed from YouTube because you have the option to skip though the video before it had buffered which was unique to YouTube.
All the users who opted for the Yahoo video did so because you have the option to scroll threw other related videos whilst viewing. Users were impressed with the ease you could add the video to facebook and blogger.
Only four people opted for Vimeo they did so because it is a recognised brand and because they associate the website with high quality videos.
UStream had the lowest response of all the videos, people who decided to view this video did so because it was the first option available which tells me layout is an important factor when streaming online. Users also viewed this video because they had the option to link to live streams once the video had finished.
This artefact has showed the power of YouTube. Users need to feel safe and comfortable with the brand they are using when online to make for an enjoyable stress free streaming experience which is what all companies should be tiring to achieve.
The webpage can be viewed here at
http://www.thepintpot.com/new1.html
The next stage for artefact three will be to test how the quality of videos and the quality of content effect user’s decisions when streaming online this will be done by creating a webpage with three different qualities of video and seeing which 1 they decide to stream.
People are watching hundreds of millions of videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video are uploaded to YouTube. For my second artefact I wanted to look into branding and test the brand power of the most successful streaming site of all time YouTube against some of its rival competitors. The competition I decided to use was:
Vimeo is a sophisticated, free video sharing website. Basic users are allowed to upload up to 500MB of video content per week, or pay for an account to upload more. Vimeo attracts a wide array of video artists, and is often used to upload short movies, skits, and portfolios. The website supports full HD streaming and widescreen format. As of March 2010, Vimeo has over 3 million members and an average of more than 16,000 new videos uploaded daily. Roughly 10% of uploads are in HD.
Yahoo! Video began as an internet-wide video search engine and added the ability to upload and share video clips in June 2006. A re-designed site was launched in February 2008 that changed the focus to Yahoo-hosted video only. The site now consolidates all premium video from across Yahoo! properties with user-uploaded video. Yahoo boasts original features that allow users to easily add videos, to face and blogger. Users can scroll though related videos whilst streaming. In the U.S. in December 2010 Yahoo sites hit 59.8 million viewers second to only YouTube.
UStream, A few other numbers shared by UStream: they now have 410,000 registers users, 100,000 of which are active broadcasters, with 10,000-15,000 live events being served up daily. Meanwhile, UStream has announced that they reached more than 10 million unique viewers in June, with the average video view length totalling 30 minutes.
The footage was captured and uploaded to the various websites myself and featured friend’s rats in a cage the video lasted 6.05 minutes. To get the videos on the internet I designed a webpage and used the hosting from my client project to put the website online. The webpage then was linked to Google analytics this gave me information on how many page views the webpage received and the average amount of time spent on the page which would give an indication as to how long the videos had been playing for.
RESULTS
Over a 10 day period the webpage received 30 page views this was achieved by distributing the webpage through, facebook, twitter, email and word of mouth. I created a questionnaire and made a direct link from the webpage available. I did so because I thought I would have a better chance of getting people to take part in the questionnaire if I only had to direct the users to one place. The questionnaire was created though survey monkey.
Questionnaire
1. Which video did you decide to stream?
• UStream
• YouTube
• Vimeo
• Yahoo!
Then users would go to a different question depending on the choice made in question 1.
They then had the following options as to why they streamed the video they did:
• The Chance to watch live streaming
• The first option available
• A recognised brand you have used before
• The option to scroll though other videos whilst streaming
• The option to watch further videos
• The chance to skip though the video before it had loaded
• The option to link the video to the social network sites
• The option to link the video to blogger
The results showed that YouTube were Clear favourites with 16 (53%) users streaming the video. Yahoo came second with 8 views, Vimeo had 4 Views and finally UStream with just 2 views. The feedback was as follows:
The users who streamed from YouTube did so because it was a trusted well known brand. 80% of those users also selected YouTube because they had the option to link to other related videos once the video had finished. A further 60% also streamed from YouTube because you have the option to skip though the video before it had buffered which was unique to YouTube.
All the users who opted for the Yahoo video did so because you have the option to scroll threw other related videos whilst viewing. Users were impressed with the ease you could add the video to facebook and blogger.
Only four people opted for Vimeo they did so because it is a recognised brand and because they associate the website with high quality videos.
UStream had the lowest response of all the videos, people who decided to view this video did so because it was the first option available which tells me layout is an important factor when streaming online. Users also viewed this video because they had the option to link to live streams once the video had finished.
This artefact has showed the power of YouTube. Users need to feel safe and comfortable with the brand they are using when online to make for an enjoyable stress free streaming experience which is what all companies should be tiring to achieve.
The webpage can be viewed here at
http://www.thepintpot.com/new1.html
The next stage for artefact three will be to test how the quality of videos and the quality of content effect user’s decisions when streaming online this will be done by creating a webpage with three different qualities of video and seeing which 1 they decide to stream.
posted by stephen at 4:58 AM
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